"You have to understand that the 60s were very trying times.

The Civil Rights Act had gotten through and it said you were equal. But in the minds of so many people, there was no equality.

When they walked through the door at My Brother's Place everyone was equal."

Dave Robinson, Hall of Fame

Packers Linebacker 1963-72

Dave Robinson and Saundra Whitcomb at the 2025 NFL Draft in Green Bay WI, celebrating the legacy of My Brother's Place

Willie Wood #24

Hall of Fame 1989

"Brother's had the hottest jukebox in town and truly was a special place where we could dance and let loose."

Dave Robinson #89

Hall of Fame 2013

"Green Bay was a great place to play but was not always welcoming off the field. My Brother's Place was truly an oasis for black players in the 1960s and 70s."

Herb Adderley #26

Hall of Fame 1980

"Everything is Everything at Brothers."

Hall of Famer Regulars at My Brother's Place...

Though not widely known outside of the sports world, My Brother's Place attracted prominent men of the day including Hollywood A-lister Paul Newman and Monday Night Football broadcaster Howard Cosell.

Players in town from other teams - including Mike Ditka - were also known to stop by and forget about football life for a while.

A regular at the bar was artist John Gordon, designer of the iconic Green Bay Packers logo, friend of Jim and the bridge that first brought Black players into the bar.

No one would ever believe this was a bar in Green Bay in 1969

Jim & Barb Whitcomb, Your Proprietors

Jim & Barb Whitcomb - with their 4 young kids in tow - established a cocktail lounge in 1960's Green Bay where they were among the few to open their doors and hearts to the World Champion Packer players, Black or white and so many others as well.

Join this journey with its joys and challenges as lifelong friendships are cemented over good times and great music.

Herb and Barbara Adderley sharing laughs with Jim Whitcomb in Acapulco 1970

When Herb came to Green Bay, drafted in the first round out of Michigan State, he had no idea what to expect. Under Lombardi he thrived on the field but still remained guarded in his personal life. He and Jim became fast friends, even traveling together with their wives to Acapulco in 1970. "My man" became their special greeting.

Herb Adderley & Jim Whitcomb - a Powerful & Unlikely Friendship

The Raid that Changed Everything

Just ahead of the bar's formal opening, a series of small but consequential events led to its overnight success. Later, that success would play an unwitting role in the infamous trades of Ice Bowl heroes Herb Adderley and Chuck Mercein.

All Are Welcome At

My Brother's Place

John Gordon, designer of the legendary Packer's logo, was instrumental in getting Black players into the bar and he designed the classic logo for My Brother's Place with a white hand and black hand in friendship.

A Major Television Series Under Development